In 1970 General Motors sold 39% of new cars in the US, Ford 28%, and Chrysler 15%; the US “big three” sold 8 out of 10 new cars. At the same time Japanese cars were seen as a joke by the executives of those companies, who could not envisage Japanese car manufactures as a threat. Toyota had a 2% market share, Nissan 1.5%, and Honda 0.04%; the Japanese big three had only a 3.5% market share. Then came along the oil price crises of the 1970s, and the small fuel-efficient Japanese cars started to become popular – taking market share from the US manufacturers. In 1980 the US big three had fallen to a 69% market share (approx. 7 out of 10 cars sold) and the Japanese big three had grown to 14.5%.
The Coming Chinese Car Invasion of the USA?
The Coming Chinese Car Invasion of the USA?
The Coming Chinese Car Invasion of the USA?
In 1970 General Motors sold 39% of new cars in the US, Ford 28%, and Chrysler 15%; the US “big three” sold 8 out of 10 new cars. At the same time Japanese cars were seen as a joke by the executives of those companies, who could not envisage Japanese car manufactures as a threat. Toyota had a 2% market share, Nissan 1.5%, and Honda 0.04%; the Japanese big three had only a 3.5% market share. Then came along the oil price crises of the 1970s, and the small fuel-efficient Japanese cars started to become popular – taking market share from the US manufacturers. In 1980 the US big three had fallen to a 69% market share (approx. 7 out of 10 cars sold) and the Japanese big three had grown to 14.5%.